It’s Thursday morning and 11 O’clock on the dot. “Good morning, everyone and welcome to the ICG’s Digital Academy Webinar Series…”

I can’t believe it’s been over three years now since I volunteered to join the ICG committee to run their very popular webinar programme (with a lot of support along the way from my partner in crime and tech genius Lucie Wernicke @luciewernickegilbert @theicg manager).

Okay, so this isn’t a paid job, not in money terms anyway, but it does mean that I have had the honour and delight of introducing and listening to the most incredibly talented individuals for exactly one hour, more or less every fortnight since I took on the role back in February 2020. Many, though not all, of our speakers are members of the ICG. Their talent and generosity never ceases to amaze me.

I have been lucky enough to interview industry giants Eric Salama and Dominic Proctor and have expanded my knowledge on a whole host of topics such as Anthropology, Digital Ethnography, Semiotics, Segmentation, Journey Mapping, Diversity & inclusion, Sustainability, GDPR, Generative AI, Cyber security, Pensions, Camera confidence, Neuroscience, Behavioural Science, Marketing and Business Development, Conjoint analysis, IR35 and much, much more; it’s been like going back to business school.

This ‘job’ has turned out to be a great way of staying abreast of all the latest thinking in market research! Thank you @theicg.

To see what’s coming up next go to: https://theicg.co.uk/events/.

Recordings of most of our webinars (sometimes accompanied by the slides used) can be found on the ICG website at:  https://theicg.co.uk/knowledge/.

For more information about the ICG visit: https://theicg.co.uk/

#webinars; #marketresearch;