What we do

The Agfora
tool kit

Taking into account your specific business and research objectives, we will recommend an approach that we feel will provide you with the strategic insights you need. This might include one or more of the following research methods…

Desk research

This involves reviewing and analysing secondary data, such as:

Past research studies and other client owned data
Online and off line reports, articles, reviews
Official statistics (e.g. Government or EU sources…)
Competitor websites and annual reports

Desk research is often supported by a series of in-depth interviews with subject matter experts and academics.

Qualitative research

Mainly in-depth, exploratory discussions with relatively small samples of respondents. The data is collected by one or more senior, experienced researchers who have a thorough understanding of the target market and survey objectives:

Face to face focus groups often with 7 or 8 participants
Individual depth interviews or IDIs – face to face, by telephone or online
Semi-structured telephone interviews
Live online focus groups with up to 5 participants (Zoom or MS Teams)
Asynchronous online discussions, with typically around 30 participants, that often last a week or more and use specialist research platforms

Quantitative research

In general sample sizes are large in order to obtain statistically robust data. The questions are structured and the data is collected by field interviewers and/or via the internet:

Online
CATI (Computer aided telephone interviews)
Face to face interviews with paper questionnaires or CAPI (Computer aided personal interviews)

Outsourcing

Outsourced market research services – We can provide these services for companies who don’t have their own internal market research resource or where there is short term need for additional insight support.

Review of internal data & / or past research
Market research project management, including…
- Formulation of research needs and requests for proposals or quotes
- Selection of suppliers
- Project management and quality control
- Provision of research interpretation and insights and on-going marketing support

International

For non UK based clients: We offer local industry knowledge & expertise and provide UK based research services and market insights
For UK based clients: We provide project management and analysis of studies where the fieldwork is conducted by our network of preferred overseas partners

CONTACT US

For more information or to discuss your research needs please:

Email us at info@agfora.com or
Contact Sally Alsop on +44 1962 869225

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