Desk research

This involves reviewing and analysing secondary data, such as:

• Past research studies and other client owned data
• Online and off line reports, articles, reviews
• Official statistics (e.g. Government or EU sources…)
• Competitor websites and annual reports

Qualitative research

Mainly in-depth, exploratory discussions with relatively small samples of respondents. The data is collected by one or more senior, experienced researchers who have a thorough understanding of the target market and survey objectives:

• Focus groups often with 7 or 8 participants
• Face to face IDIs (individual depth interviews)
• Paired interviews
• Telephone depth interviews
• Semi-structured telephone interviews
• Online communities

Quantitative research

In general sample sizes are large in order to obtain statistically robust data. The questions are structured and the data is collected by field interviewers and/or via the internet:

• Online
• CATI (Computer aided telephone interviews)
• Face to face interviews with paper questionnaires or CAPI (Computer aided personal interviews)

Outsourcing

Outsourced market research services – We can provide these services for companies who don’t have their own internal market research resource or where there is short term need for additional insight support.

• Review of internal data & / or past research
• Market research project management, including…
  • Formulation of research needs and requests for proposals or quotes
  • Selection of suppliers
  • Project management and quality control
  • Provision of research interpretation and insights and on-going marketing support

International

• For non UK based clients: We offer local industry knowledge & expertise and provide UK based research services and market insights
• For UK based clients: We provide project management and analysis of studies where the fieldwork is conducted by our network of preferred overseas partners