Credibility in
your market
Agfora has two broad areas of experience and expertise…
MARKET SECTOR
Agriculture, horticulture, food production, animal health and the environment
Market sectors
We research your key targets and stakeholders in the following market sectors:
- Crop protection
- Seeds
- Soil management / fertilizers
- Animal health
- Animal nutrition
- Machinery and equipment
- Environment
- Pest control
- Financial and other business services
Target groups
We speak the same language as…
- Supply chain: distributors / dealers / agents / buying groups / cooperatives
- Experts / advisors / officials / agronomists / nutritionists
- Large animal and companion animal vets
- Farmers / growers / smallholders / greenkeepers
- Pest controllers
- Processors / packers / wholesalers / blenders / feed merchants
- Retailers
- Consumers / pet owners
- Employees
Insights for action
We know your industry and understand your commercial challenges. Agfora is your independent insight partner for evidence-based decision making at each stage of your product life cycle:
- Market studies (new markets / new opportunities)
- Customer profiles and segmentation
- Needs and drivers
- Usage and attitudes
- Idea generation and concept testing
- Brand awareness and image
- Advertising testing
- Price elasticity
- Customer satisfaction and loyalty
Examples of the type of work we do:
- Focus groups with dairy farmers to understand their use of, and attitudes towards, grassland fertilizers.
- Semi-structured telephone interviews with cereal farmers and agronomists to test reactions to a new fungicide product concept.
- CATI interviews with pet owners to monitor awareness and image of a popular worming brand.
- Face to face in-depth interviews with managers / buyers at garden centres and nurseries to test a new advertising campaign.
- Focus groups among vets to understand needs and reactions to digital information sources.
- Semi-structured telephone interviews with sunflower seed distributors in Russia and Ukraine.
MARKET SECTOR
Other business to business and specialist consumer products and services
No one knows your business as well as you do, but we are experienced at conducting research in a variety of very specialist and niche sectors. We take the time to understand your market and your marketing challenges so that we can provide you with the very best insights for action.
Market sectors
We research your key targets and stakeholders in the following market sectors:
- Building and construction
- Transport & Logistics
- Publishing
- Travel & tourism
- Energy
- Financial services
- IT / telecoms…
Target groups
We speak the same language as…
- Blue chip enterprises / SMEs
- C-level Directors / Middle managers / Other staff members
- Self-employed
- Department specialists such as Procurement / IT / Security
- Lawyers, architects
- Consumers
Insights for action
Agfora – your independent insight partner for evidence-based decision making at each stage of your product life cycle:
- Market studies (new markets / new opportunities)
- Customer profiles and segmentation
- Needs and drivers
- Usage and attitudes
- Idea generation and concept testing
- Brand awareness and image
- Advertising testing
- Price elasticity
- Customer satisfaction and loyalty
Examples of the type of work we do:
- Focus groups with consumers to understand their concerns regarding policing and local crime prevention.
- Telephone in-depth interviews with security officers to understand their needs and expectations regarding information support services.
- Telephone in-depth interviews with lawyers to test reactions to a new online information service.
- Focus groups with holiday makers to examine the appeal of UK short break destinations.
- Focus groups with architects to test reactions to new building materials and communications concepts.
- Online and paper-based self-completion customer satisfaction study (ISO) targeting buyers of HGV tyres.
CONTACT US
For more information or to discuss your research needs please:
Email us at info@agfora.com or
Contact Sally Alsop on +44 1962 869225
CONTACT