Our Expertise

Credibility in
your market

Agfora has three broad areas of experience and expertise…

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Our market research expertise sectors

MARKET SECTOR

Agriculture, horticulture, food production, animal health and the environment

Agriculture, horticulture, food production, animal health and the environment

MARKET SECTORS

We research your key targets and stakeholders in the following market sectors:

  • Crop protection
  • Seeds
  • Soil management / fertilizers
  • Animal health
  • Animal nutrition
  • Machinery and equipment
  • Environment
  • Pest control
  • Financial and other business services

Target groups

We speak the same language as…

  • Supply chain: distributors / dealers / agents / buying groups / cooperatives
  • Experts / advisors / officials / agronomists / nutritionists
  • Large animal and companion animal vets
  • Farmers / growers / smallholders / greenkeepers
  • Pest controllers
  • Processors / packers / wholesalers / blenders / feed merchants
  • Retailers
  • Consumers / pet owners
  • Employees

Insights for action

We know your industry and understand your commercial challenges. Agfora  is your independent insight partner for evidence-based decision making at each stage of your product life cycle:

  • Market studies (new markets / new opportunities)
  • Customer profiles and segmentation
  • Needs and drivers
  • Usage and attitudes
  • Idea generation and concept testing
  • Brand awareness and image
  • Advertising testing
  • Price elasticity
  • Customer satisfaction and loyalty

Examples of the type of work we do:

  • Focus groups with dairy farmers to understand their use of, and attitudes towards, grassland fertilizers.
  • Semi-structured telephone interviews with cereal farmers and agronomists to test reactions to a new fungicide product concept.
  • CATI interviews with pet owners to monitor awareness and image of a popular worming brand.
  • Face to face in-depth interviews with managers / buyers at garden centres and nurseries to test a new advertising campaign.
  • Short ‘in hall’, face to face interviews with farmers and smallholders at the LAMMA trade show to test new rodenticide packaging concepts.
  • Focus groups among vets to understand needs and reactions to digital informational sources.
  • Semi-structured telephone interviews with sunflower seed distributors in Russia and Ukraine.

MARKET SECTOR

Security

For over a decade now Agfora has worked regularly with research partners, private business, and local and national government offices and agencies on security related topics.

INSIGHTS FOR ACTION

We have delivered insights on a wide range of issues:  

  • Consumer concerns over policing and local crime prevention
  • National policing and crime prevention
  • Insider threats
  • New digital technologies
  • Development of security guidance
  • Providing insights to support government policy formulation
  • Advertising development research and communications effectiveness
  • Brand development

Target groups

This has involved interviewing…

  • Experts and academics
  • Small, medium and large businesses
  • The general public, including hard to reach audiences
  • Security professionals and Risk managers
  • Decision makers and operatives
  • Communications professionals
  • HR, Legal and Occupational Health professionals
  • Faith communities
  • Professionals, businesses and passengers at airports, railways and ports

METHODS USED

  • In-depth interviews – face to face, online and by telephone
  • Individual interviews, paired interviews and triads
  • Live and asynchronous online discussions
  • Face to face focus groups
  • Workshops
  • Online surveys
  • Semi-structured telephone interviews

MARKET SECTOR

Other business to business and specialist consumer sectors

No one knows your business as well as you do, but we are experienced at conducting research in a variety of very specialist and niche sectors. We take the time to understand your market and your marketing challenges so that we can provide you with the very best insights for action.

business to business and specialist consumer products and services

MARKET SECTORS

We research your key targets and stakeholders in the following market sectors:

  • Building and construction
  • Transport & Logistics
  • Publishing
  • Travel & tourism
  • Energy
  • Financial services
  • IT / telecoms…

Target groups

We speak the same language as…

  • Blue chip enterprises / SMEs
  • C-level Directors / Middle managers / Other staff members
  • Self-employed
  • Department specialists such as Procurement / IT / Security
  • Lawyers, architects
  • Consumers

Insights for action

Agfora – your independent insight partner for evidence-based decision making at each stage of your product life cycle:

  • Market studies (new markets / new opportunities)
  • Customer profiles and segmentation
  • Needs and drivers
  • Usage and attitudes
  • Idea generation and concept testing
  • Brand awareness and image
  • Advertising testing
  • Price elasticity
  • Customer satisfaction and loyalty

Examples of the type of work we do:

  • Telephone in-depth interviews with lawyers to test reactions to a new online information service.
  • Focus groups with holiday makers to examine the appeal of UK short break destinations.
  • Focus groups with architects to test reactions to new building materials and communications concepts.
  • Online and paper-based self-completion customer satisfaction study (ISO) targeting buyers of HGV tyres.
  • In-depth interviews with purchasers in building supply trade
  • Interim support within MR team of global energy firm
  • Analysis and report writing of research in medical sector for global agency

CONTACT US

For more information or to discuss your research needs please:

Email us at info@agfora.com or
Contact Sally Alsop on +44 1962 869225 

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CONTACT INFO@AGFORA.COM | +44 1962 869225

CONTACT INFO@AGFORA.COM
+44 1962 869225

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