A boutique consultancy with big agency credentials
Alsop & Co. was created in 2006 but renamed Agfora in 2015. We have now been offering bespoke market research consultancy services for more than a decade.
Managing Director Sally Alsop has over 30 years’ experience in marketing and market research. Specializing in B2B, agriculture, travel and tourism and in international research generally, she is skilled in both qualitative and quantitative research techniques. Sally has held senior positions at Market Probe, Eurotunnel and Research International (WPP).
Sally has an Honours degree in Agriculture from the University of Plymouth and an MBA from ESSEC (Paris). Having lived in France for many years, she is also bilingual.
Over the years Agfora has established a network of skilled and experienced business partners who provide us with quality assured recruitment and fieldwork services, DP and advanced analytics… depending on the requirements of the project.
We are members of the Market Research Society, Esomar and the ICG – Independent Consultants Group.
- Agfora complies with the requirements of the Cyber Essentials Scheme and with the IASME Governance Standard for information and cyber security (GDPR)
Your most unhappy customers are your greatest source of learning.
Don't let your learning lead to knowledge. Let your learning lead to action.
In a time of drastic change it is the learners who inherit the future. The learned usually find themselves equipped to live in a world that no longer exists.
A man who asks is a fool for five minutes. A man who never asks is a fool for life.
A moment's insight is sometimes worth a life's experience.
Outsiders often have an insight that an insider doesn't quite have.