A boutique consultancy with big agency credentials

Alsop & Co. was created in 2006 but renamed Agfora in 2015. We have now been offering bespoke market research consultancy services for more than a decade.

Market research insights

Our experience

Managing Director Sally Alsop has over 30 years’ experience in marketing and market research. Specializing in B2B, agriculture, travel and tourism and in international research generally, she is skilled in both qualitative and quantitative research techniques. Sally has held senior positions at Market Probe, Eurotunnel and Research International (WPP).

Sally has an Honours degree in Agriculture from the University of Plymouth and an MBA from ESSEC (Paris). Having lived in France for many years, she is also bilingual.

Sally Alsop - Agfora & Co.

Our network

Over the years Agfora has established a network of skilled and experienced business partners who provide us with quality assured recruitment and fieldwork services, DP and advanced analytics… depending on the requirements of the project.

We are members of the Market Research Society, Esomar and the ICG – Independent Consultants Group.

Our Compliance

  • Agfora complies with the requirements of the Cyber Essentials Scheme and with the IASME Governance Standard for information and cyber security (GDPR)
  • Your most unhappy customers are your greatest source of learning.

    Bill Gates
    Bill Gates Business magnate, philanthropist, investor, and computer programmer
  • Don't let your learning lead to knowledge. Let your learning lead to action.

    Jim Rohn
    Jim Rohn Entrepreneur, author and motivational speaker
  • In a time of drastic change it is the learners who inherit the future. The learned usually find themselves equipped to live in a world that no longer exists.

    Eric Hoffer
    Eric Hoffer American author, moral and social philosopher
  • A man who asks is a fool for five minutes. A man who never asks is a fool for life.

    Chinese Proverb
  • A moment's insight is sometimes worth a life's experience.

    Oliver Wendell Holmes
    Oliver Wendell Holmes (1809 – 1894) American physician, poet, professor, lecturer, and author based in Boston.
  • Outsiders often have an insight that an insider doesn't quite have.

    Diane Abbott
    Diane Abbott British Labour Party politician


For more information or to discuss your research needs please:

Email us at info@agfora.com or
Contact Sally Alsop on +44 1962 869225

Agfroa - Market Research


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